Personal Logo & Brand Design

Personal Brand Design

I always try to learn from and improve from otherwise discouraging experiences. In May of 2025 I interviewed for a soft goods product designer role at Target that I was really excited about. I unfortunately didn't get the role and since Target does not offer feedback to candidates, I had to reflect to myself about why that might be. One of the many conclusions I came to had to do with branding. I realized that during the interview process, they asked me a lot of questions about my process for creating cohesive branding. They asked about color palettes, mood boards, and brand design-- questions that I feel as if I stumbled my way through answering. I realized after the fact that this is something that is super important in professional design, but was not something I was actively practicing. The interviewing team probably looked at my portfolio and were not impressed that with its lack of clear consistent identity, and that was my fault.

In the month that followed, I completely overhauled my website and "personal branding." I picked a color palette of green, pink, and blue and created a few amateur drawings and graphics. I was happy with this for a few months until July of that year when I decided that I can do even better.

On this page I show my current personal branding as well as my progression to get here.

Logo Design

Pictured here is my current logo for this business that I designed in Adobe Illustrator. This was the first element that I designed for my branding and I centered my color choices around it. I chose this thinking cloud because I think it is representative of who I am as a thoughtful designer and I believe it is concise and recognizable. The other graphics included here are drawings that followed. I drew all of these elements following the color palette I chose for myself and was careful to be consistent with the size and style of these drawings.

Pattern Design

I believe that pattern design is a really underrated way to make brand identity cohesive. I have made two different pattern designs for my brand-- a simple one for my website and another one for other platforms where my ability to customize my profile is limited.

Brand & Cohesive Design

Pictured here is my old LinkedIn profile. While I do still like how this looked, it no longer fit my branding once I updated it. It is really important to me to maintain consistency across platforms so this was something that I felt I needed to change.

This is what my current profile looks like. It much more aligns with my current branding and I think creates an interest for people who come across my profile.

This is my first iteration of my website homepage. Although it was a great improvement to what my website used to look like, it still felt very ill-defined and directionless.

This is what my current website looks like. I believe the colors are a lot more readable and I believe that the new thumbnail illustrations are better representative of my design capabilities.

This is an example of what one of my pages looked like before the second iteration. I believe that these pages really revealed my weakness in brand identity. One thing I was proud of was all of the clean photoshopped backgrounds of all of the photo thumbnails. However, they did not look cohesive nor did the heading at the top do enough color and design-wise to make this page consistant and attractive.

In addition to all of the new colors and illustrations, I also completely overhauled my photograph thumbnails. I don't believe that the cleanness of the photoshopped pictures was enough to make these pages look up to snuff.

In addition to all of the new colors and illustrations, I also completely overhauled my photograph thumbnails. I don't believe that their

Although I am much happier with my current website, I think there are still areas I can improve. I am so excited to see how my skills continue to grow with each passing day and already believe that the difference between my May and July websites is impressive.

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