The following pictures are from the presentation I made for the Ambassadors. Here I outline the purpose of the project, which was to improve the website for prospective users and to make sure the website adhered to known Human Factors principles. 

This slide outlines the elements of the usability testing that I employed. This included a card sorting activity, usability testing of the website by test participants, and heuristic evaluations completed by me. 

The purpose of the card sort activity was to determine if the various pages from the menu laid out logically on their website. I had 10 test participants complete this activity where they sorted the different webpages into as many groups as they desired. They gave labels to the groups they created that reflected the commonalities of the pages in each group. I found that all of the participants had nearly identical groupings with similar labels.

This is how I analyzed the results of the card sort activity. The results from this test concluded that participants expected pages in the menu to be laid out differently than it was. Therefore one of the changes the club would need to make would be to change their menu to better align with user's expectations.

In addition to card sorting, I had all of the usability test participants complete tasks on the website. I found that many of the participants struggled to navigate to the homepage from any of the subpages. In addition, I found that nearly all of the participants could not find the information regarding donations. This is a major concern for the club because this is their primary source of funding.

Finally, I checked the website against well-documented usability heuristics to find which ones were being violated. I recorded any violations I found and explained the importance of addressing these issues. I provided the team with this information in the table shown here. An example of this is that the website was not simple enough. It had too many blocks of small text that cluttered up the homepage.

This is what the ME Ambassadors Website looked like at before I ran usability testing. 

This is what the ME Ambassadors Website looks like today. As you can see, they implemented all of the recommendations I gave to them. They changed their menu options from the card sorting test, made the donation page easy to locate from the usability test, and they removed many of the big blocks of text that violated the simplicity heuristic.